Hi, I'm Ariadna Puig (ln). I joined Qida in 2019 when Qida was an idea with less than 100 clients and 7 employees. Since my first day**, I've** focused on growth: first focusing on our core business (Private Home Care), then diversifying the business by opening 2 new business units, and finally returning to private home care to scale the BU to the next stage. In these 7 years, we've grown from 50k to over €50M in sales, from 7 to 300+ employees, and from 1 to 5 BUs.

I left consulting and joined Qida because I loved the combination of a meaningful mission with the business challenge of building something almost from scratch… where everything is still to be done and the potential is incredible, working to help seniors live longer and better lives. Never losing sight of the mission: "To achieve health and social care system sustainability by:

• Maximizing quality of life for seniors

• Maximizing the ability of health and social care systems to act preventatively and in a coordinated manner"

As part of this mission, we are looking for our Head of Salesforce Effectiveness to help us scale our growth to the next level.
This is one of those opportunities that do not come up every day — and to be honest, it is not for everyone. This is a high-leverage transformation role, not a traditional operational one. You will own the strategic levers that make our commercial team systematically better every day. Reporting directly to me and holding a seat on the Management Team, you will work hand-in-hand with Product, Tech, and Marketing to drive our growth engine.

What will your role be? 📋

Your core mission will be to own commercial transformation across training, tooling, conversion, and new product playbooks. Specifically, you will focus on:

• Sales Training & Enablement: Design and roll out an annual training plan (techniques, processes, best practices). Run continuous coaching loops (call listening, structured feedback) for both top and underperformers, lead a team of internal Sales Trainers, and enable commercial teams from newly acquired companies during M&A integration.

• Value Proposition & Commercial Pitch: Partner with Marketing to sharpen our sales narrative. Build and iterate commercial proposals for new product bets (e.g., cross-selling, CaixaBank opportunities, "acquire earlier" strategies).

• Productivity, CRM & AI: Work with Product and Tech to improve CRM workflows, agent tooling, and AI-assisted selling levers to do more with less.

• Conversion Improvement: Collaborate with Tech and GMs to design, test, and roll out improvements across the entire conversion funnel (from first contact to signed contract).

• Incentive Model: Design the foundational incentive frameworks and rules of the game for General Managers to align commercial behaviors with strategy.
  

What are we looking for?🔍

• 8+ years of experience in sales transformation, sales leadership, or commercial excellence roles.

• Proven track record managing and developing B2C commercial teams, ideally in high-velocity phone/telesales environments.

• Services mindset: Experience selling services (not just products) is a strong plus.

• Commercial instinct & Analytical power: High analytical and conceptual skills combined with strong commercial drive.

• Hands-on & Action-biased: You don't just strategy-build; you execute, roll up your sleeves, and move fast.

• People person & Communicator: Humble, eager to learn, open to feedback, and capable of earning people's trust.

• Fluency in Spanish (required) and based in/willing to relocate to Barcelona.

Why join Qida?💚

• Impact: You’ll join the leading social impact company in Home Care in Spain and the fastest-growing social impact venture in the country.

• Challenge: You will directly own one of the top transformation levers driving our 10x growth trajectory.

• Culture: Culture is our foundation — why we exist and how we work day to day. We build an environment of A+ players where everyone pushes the limits and asks "what would it take" instead of finding excuses.

• Learning & Growth: You will work directly with a distinctive management team in a high-growth environment where learning compounds fast. Your role will grow as the company grows.

What do we offer?🙌

• Full-time, permanent contract in a rapidly expanding sector.

• Hybrid model: 2 days in our Barcelona office and 3 days remote per week.

• 3 weeks of remote work per year from wherever you want.

• Recurring development sessions with your manager focused on your personal and professional growth.

• Clear career path oriented toward your development.

• 23 days of vacation + a day off for your birthday.

• Coffee, breakfasts, and pizza days at the office.

• Flexible remuneration (Payflow): tax savings on meals, transport, and salary advances.

• Access to health insurance for you and your family with exclusive benefits.

• QidaDay and QidaParty: twice a year we get together to celebrate achievements, goals, and values.

Interested?🚀

Apply to our job posting and help us change the world.
At Qida, we champion diversity and building a team that reflects our company's values. All our hiring decisions are based on people's skills and competencies. We value their passion for discovering, reinventing, and building.
In line with our commitment to diversity and inclusion, we encourage applications from people with disabilities. Holding a Disability Certificate (CUD) with a degree of 33% or higher will be valued. If you need any accommodation during the selection process, please don't hesitate to let us know.